For anyone sharing MaMile

You are about to post, email, or talk about MaMile. Use this.

This is the sharing kit for UGC creators, doulas, swim schools, Justin, and anyone else posting MaMile. You do not need to already know the brand. Walk the steps: what it is, how it sounds, which files to grab, then every public file.

1 What it is 2 How it sounds 3 Files to use first 4 Photos for posts 5 Every file 6 Where people go

One minute of context

MaMile is a movement app for motherhood — then a small group, if she wants one.

A mom opens the iPhone app, gets a daily prompt, and can join a Reset: about 18 moms, Monday start, 42 days. MaMile writes the prompt. A mom may opt in to host (say hi). Hosts do not write the prompt. Club is optional: 14-day trial, then $12.99 a month, $49.99 a quarter, or $129.99 a year (2 months free).

Need the exact product facts? Use /llm. This page is only about sharing it well.

UGC creators

You are filming a story, Reel, or TikTok. Grab the walk photo or a stage photo, use a caption from the voice section, and send people to the App Store or the free-trial page.

Doulas and birth workers

You are emailing a client or posting in a group. Use the logo + one sentence from voice. Do not promise weigh-ins, bounce-back, or that you run the Reset.

Swim schools and local partners

You are putting MaMile on a flyer, story, or parent email. Use the logo, the line “Movement for every stage of motherhood,” and your partner portal link if you have one — not a homemade track.

Justin, and anyone on the team

Same kit. Do not invent a second look. If a file is on this page, you may use it. If it is not, ask before you pull something from a random camera roll.

Step 2 — the brand voice

Talk like a calm friend. Never like a boot camp.

The product line is “Movement for every stage of motherhood.” The feeling is: showing up is the win. Soft is not the same as vague — be specific about walks, Reset, Club, and the iPhone app.

Say this

  • “Showing up is the win.”
  • “Today counts.”
  • “At your stage, at your pace.”
  • “A small group of moms. Six weeks.”
  • “MaMile posts the daily prompt. You can opt in to host — just say hi.”
  • “Start a free 14-day trial.” or “Start the 14-Day Pod Reset.”

Never say this

  • Bounce back, snap back, get your body back
  • Crush it, no excuses, shred, grind
  • Weigh-ins, calorie guilt, before/after shame
  • Streak-shame if she missed a day
  • That hosts write the daily prompt (they do not)
  • That Reset has a public scoreboard (it does not)

“I walked today. That was enough. MaMile is the iPhone app I use when I want movement that fits this stage — and a small group if I want company.”

UGC / story caption. Pair with the walk photo or a stage photo.

“If you are postpartum, pregnant, or trying — this is not a bounce-back program. It is a daily prompt and an optional 18-mom Reset. I send clients here.”

Doula / birth-worker email or post. Pair with the logo or partners-care photo.

“We share MaMile with parent families who want movement that is kind. Logo below. App is iPhone-only for now.”

Swim school / local partner. Pair with the logo lockup and your portal link.

Step 3 — which assets to use

Start with these five. Most posts need nothing else.

Right-click or long-press to save. Use the walk photo for “a mom outside.” Use the logo when the post is about MaMile itself. Use the story video when you have sound-on.

Logo

The app mark (pregnant profile + heart). Cream or white behind it. Leave air around it. Do not recolor it coral or add a drop shadow.

Save logo.png
Mom walking a stroller at golden hour

Walk photo

Default picture for almost every share. “A mom went outside.” Not a gym. Not a before/after.

Save hero-walk.webp
MaMile Open Graph share card

Link preview card

What should appear when you paste mamile.app in iMessage, Slack, or a link-in-bio. Do not crop a random screenshot instead.

Save og.png

App Store badge

The only “get the app” button art. Link it to the live listing. Do not redraw a fake badge.

Save appstore-badge.svg

Story video

The public story clip. Use it when the platform allows sound. Still frame if you need a poster: story-vsl-poster.webp.

Save story-vsl.mp4

Step 4 — photos for the post you are making

Pick the picture that matches the sentence you are saying.

Do not use a newborn photo to sell a TTC walk. Do not use a running photo to talk about the first weeks after birth. Each file below says when to use it.

Women in a circle outdoors

Pods / Reset

Use when you mention the 18-mom group, six weeks, or “you are not doing this alone.”

pods-circle.webp
Care partnership

Partners and care

Use for doulas, clinics, swim schools, and “we recommend this to families.”

partners-care.webp
Trying to conceive

Trying to conceive

Use only when the post is about TTC or “before you are pregnant.”

stage-ttc.webp
Pregnancy

Pregnancy

Use for prenatal movement, trimesters, or “still moving while pregnant.”

stage-pregnant.webp
Postpartum

Postpartum

Use for after-birth walks, return-to-run later, or fourth trimester. Not for TTC.

stage-postpartum.webp
Together

Together

Use when the line is about company, Club, or a friend sending this to a friend.

art-together.webp

Step 5 — every public file

The full locker. If it is here, you may use it.

Logos, video, app screens, fonts, lifestyle photos, and every article hero on the site. Prefer the five files in step 3 unless you have a reason to reach for something specific.

Logos and chrome

og.png

Link-preview card. 1200-class share image.

Save

Video

story-vsl.mp4

Public story video. Sound-on posts.

Save

story-vsl-poster.webp

Poster / still if the video will not autoplay.

Save

App screens

Use when you need to show the actual iPhone app. Do not invent fake UI.

Lifestyle and stage photos

Full file plus a smaller -sm.webp for email or tight layouts. Same picture, smaller bytes.

Smaller twins (same picture, for email or tight layouts): hero-walk-sm.webp · pods-circle-sm.webp · partners-care-sm.webp · stage-ttc-sm.webp · stage-pregnant-sm.webp · stage-postpartum-sm.webp · art-together-sm.webp · art-newborn-sm.webp · art-run-return-sm.webp · art-safe-after-birth-sm.webp · art-trimester-sm.webp · art-ttc-movement-sm.webp

Article heroes

Use when the share is about that exact topic. Do not use a C-section photo for a TTC caption.

Baby blues vs postpartum depression
Baby blues vs postpartum depressionfull · sm
Build walking habit with a newborn
Build walking habit with a newbornfull · sm
Can too much exercise affect fertility
Can too much exercise affect fertilityfull · sm
Can walking help postpartum depression
Can walking help postpartum depressionfull · sm
Consistency beats intensity motherhood fitness
Consistency beats intensity motherhood fitnessfull · sm
Diastasis recti safe exercises
Diastasis recti safe exercisesfull · sm
Do you need a smartwatch postpartum exercise
Do you need a smartwatch postpartum exercisefull · sm
Doula six week clearance conversation
Doula six week clearance conversationfull · sm
Easing from walking back into running postpartum
Easing from walking back into running postpartumfull · sm
Exercise warning signs pregnancy when to stop
Exercise warning signs pregnancy when to stopfull · sm
Exercise while trying to conceive how much
Exercise while trying to conceive how muchfull · sm
Gentle movement while trying to conceive
Gentle movement while trying to conceivefull · sm
Guiding clients back to movement
Guiding clients back to movementfull · sm
Habit over performance guide
Habit over performance guidefull · sm
How much exercise during pregnancy acog
How much exercise during pregnancy (ACOG)full · sm
Is it safe to walk after giving birth
Is it safe to walk after giving birthfull · sm
Leaking when walking running postpartum
Leaking when walking running postpartumfull · sm
Maternal mental health movement guide
Maternal mental health movement guidefull · sm
Morning self check in mental health
Morning self check in mental healthfull · sm
Motivation to move on no sleep
Motivation to move on no sleepfull · sm
Movement for mood hardest days
Movement for mood hardest daysfull · sm
Postpartum movement complete guide
Postpartum movement complete guidefull · sm
Postpartum recovery timeline 3 to 18 months
Postpartum recovery timeline 3 to 18 monthsfull · sm
Postpartum walking warning signs
Postpartum walking warning signsfull · sm
Pregnancy movement complete guide
Pregnancy movement complete guidefull · sm
Pregnancy walking pelvic girdle pain
Pregnancy walking pelvic girdle painfull · sm
Recommend mamile to your clients
Recommend MaMile to your clientsfull · sm
Restart walking habit without guilt
Restart walking habit without guiltfull · sm
Return to running postpartum readiness checklist
Return to running postpartum readiness checklistfull · sm
Start exercising during pregnancy if not active
Start exercising during pregnancy if not activefull · sm
Talk test pregnancy exercise intensity
Talk test pregnancy exercise intensityfull · sm
Track effort and mood not steps
Track effort and mood not stepsfull · sm
Walking after c section week by week
Walking after c section week by weekfull · sm
Walking during pregnancy trimester guide
Walking during pregnancy trimester guidefull · sm
Walking during two week wait
Walking during two week waitfull · sm
What birth pros look for in a movement app
What birth pros look for in a movement appfull · sm
What is rpe postpartum exercise
What is RPE postpartum exercisefull · sm
Why not compare your postpartum recovery
Why not compare your postpartum recoveryfull · sm
Why walking with other moms makes the habit stick
Why walking with other moms makes the habit stickfull · sm

Fonts (for slides or a one-off graphic)

If you are making a graphic: cream background #FBF7F2, terracotta #C97B6A, ink #2A2723. That is enough. Do not add neon, black gym energy, or a second typeface for headlines.

Step 6 — where people should go

Send them to a real MaMile URL. Do not invent a landing page.

Partners with a portal: use the tracked link from your portal, not a homemade UTM. Everyone else can use these public pages.

Free trial

She wants to start the 14-day trial. Default consumer CTA.

 Install

She already decided. Straight to how to get the iPhone app.

 App Store

The live listing. Pair with the official badge.

 Partners

A doula, clinic, or swim school wants a relationship, not a one-off post.

 Creators

She makes content and wants the creator path.

 Product facts

You need Reset size, prices, or what hosts actually do.